SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Rosabeth Moss Kanter shows how companies that practice values-based approach engage, motivate, and foster innovation

Category	Leadership
Details	Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities. SuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical “Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world.
Author	Rosabeth Moss Kanter
Publication Date	August 25, 2009
Source	Crown Business
Format	Hardcover (336 Pages, 6.39 x 9.55 x 1.2 in)
Availability	Find the book Chapters
Cost	Purchase online for under CAD$30.00
Recommended For	For anyone interested in learning how business and management skills that engender success derive from a values driven culture that also engages stakeholders and drives innovation.